rei.com
Last scored: 17 May 2026Overall rank #155#22 in Outdoor & Travel
You're found but not understood.
Agents can crawl your site but fail to extract clean product specs, pricing, or availability. When they surface you in results, it's without the structured evidence needed to drive a buyer decision â leading to low confidence and low approval rates.
Human approval gate
Estimated agent purchase approval rate
Agent action
Agents surface your domain but can't extract product details â you appear as background noise, not a recommendation.
Overall score
Confidence: medium
Dimension breakdown
Top 3 improvements needed
Add JSON-LD Product schema to every product page
Agents can't parse your inventory without structured markup — they skip to competitors who have it.
Add a clear differentiator statement, a comparison page, and AggregateRating schema
Agents need to justify recommending you over rivals — without proof signals and differentiation, they won't.
Publish /AGENTS.md and document your agent purchase workflow
Without governance docs, agents treat your site as unready for autonomous transactions.
Score history
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